Attrition Rate and Leadership – Lessons from Ofoase Kokoben
Attrition Rate and Leadership. His name is Prince Kofi Boadi, arguably one of the most vibrant, charismatic and very principled serious personality I have met in my career as an MLM professional with the TIENS Group.
His demeanor fits that of a corporate personality. And each time he mounts the podium to speak, I reminiscent my days as a head of communications in a chartered institution.
He was present and actually one of the organizers of the destination event at Ofoase Kokoben spearheaded by our great leader in Ghana, Dr. and Mrs. Ademan Tetteh two years ago.
It was day two of the seminar and Mr. Boadi spoke about leadership.
He started by being emphatic that once you enter into the TIENS MLM company, you are a leader.
And then, he built the rest of his presentation on the fact that “leaders are not born but they are made”. He echoed that, for one to become a leader, he had to go through, and develop certain qualities.
He then took the time to enumerate these qualities one after the other and then delved into them in such a succinct way that, the message did not only go down well, it was also to the admiration of the teaming attendants.
Let me share one of them with you.
A leader must work HARDER and HARDER and HARDER!
This is a point that resonated with you and really struck a chord as I sat and listened.
If you find yourself in TIENS, you must be ready to work, three times the way the average corporate person would work. The reason is simple. In the MLM industry there is something called attrition rate.
In other words, the rate at which people whom you have invited and then they have registered would leave you. According to Chuck Holmes, a lot of your team would leave you in the first 90 days, and this is real. Later on, more would leave.
Therefore, Mr. Boadi reminded participants at the Ofoase destination event that, as an MLM Pro, you must be ready to start building again and again with the remnant that is left. Start afresh, and in some cases people would start this process three times before they really get their core team.
What I have realized is that, very few people are able to build a team that stays from the word go!
Many would experience a severe attrition rate, and have about 10% of the team staying, and then they would start again and have another 10% from the next batch and then start the third time and have another 10%, so in the end, if they invited and registered 300 people for the three batches, they would have 30 people staying.
What I have just typed here is about three to four years of hard work. Consider each batch as I have written here to represent a year or more.
Now these 30 are those who would work the magic for the team and ensure that, bank accounts are exploding with some good dollars!
I will want end this here since this is going to be a long series in which I shall be sharing from Ofoase destination event.
This is the message for the desk of the VICE CHANCELLOR of the university without walls!
Try to go by this lesson from our destination event you will live a worry free life in TIENS or your MLM company.
The problem is that many people want to have an easy and soft life with MLM but it does not work that way. The multi level marketing space is one that has the potential to create enormous wealth for its professionals.
And it takes wit and time for anyone to create wealth. If you aren’t ready to start over and over again. This terrain is definitely not yours.
I however with you the very best if you are a TIENS Distributor. Keep pushing.
