The Place of Events in MLM
The Place of Events in MLM. Good day and welcome to my world of MLM, indeed, this is a university without walls. So far so good, and I am inching towards my second anniversary in TIENS with a lot of pride. I was only two months into the company and I was told we were going for an event.
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| Upon arrival into the township of New Edubiase |
The Place of Events in MLM
The location was at New Edubiase, the district capital of the Adansi South district in the Ashanti region of Ghana. Preparation was apt, in the company of our top leader, Mr Ernest Oppong Nkansah, we visited the chief of the town, Nana Oguaeshia Brinkorang.
The visit was to introduce ourselves to him, seek his permission for what we were about to do in his town and then ask for his blessings for the event. He asked a number of questions to which we gladly provided the answers.
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| In a group picture with the chief of New Edubiase |
A day was set and we left Kumasi for the town. We were to spend 3 days, on the first day of our arrival, we roamed the town, sharing “health flyers” to every one we could find and announcing our health screening activity, venue and time to them.
After that we hanged banners in town and then in the evening, we visited the fm radio station in the township, the Edubiaseman FM station to talk about our event. CLICK HERE TO LISTEN TO THE TALK.
After the talk on the station, we set up for the screening, and then went on to make announcements at some information centres.
The next morning we were at the venue, set to screen attendants and then recommending the TIENS quality food supplements that would help them according to each person’s issues.
The event went so well, and we returned to Kumasi with enough sales.
Even though this was my first event as a TIENS distributor, and a huge success, it doesn’t always turn out this way. Sometimes, a lot of bitter experiences are encountered. Other times, these events bring smiles onto the faces of distributors.
This may not be the case for those in the Western countries, but on the African terrain, events and health outreaches have come to stay and play a major role in our work as TIENS distributors.
Just how far should a distributor take these health outreach programs?
What are the dos and don’ts of such events?
Should they be encouraged?
If these events are to form a core part of the TIENS business, what are the things to consider?
Let me leave you to deliberate on these questions for now. I shall revisit this topic hopefully in my next write up tomorrow and then seek to provide some answers from experiences that I have gotten so far.
To start with, know that events are not an end in themselves but a means to an end. So you must handle events not as the work, but as an aid to the work. We shall handle this in two ways.
1. How should events be viewed
2. How do you organize one
So to start with the first, events should be viewed as aids as I have already said.
DO NOT OVERLY DEPEND ON EVENTS
When events go well, you could return with so much sales and BV that it brings smiles on the faces of all those who were part of it. However, one should not overly depend on them because they do not have the ability to “auto pilot”. The organizer has to keep organizing them if he or she is to keep making sales out of them.
My suggestion is that wherever you hold an event, find a way to introduce the business to some consumers. This way, you could as well do massive prospective underground, and you could discover a well of some entrepreneur who will take up the business and might be the one to continue the ripple effect in that place.
Secondly, make a DETAIL LIST of all the consumers and potential consumers at the event. Don’t just go there, do the event and leave. If it goes well, and you make a lot of sales, the work becomes easier for you, if it does not go too well, you have a lot more work to do as you might have to add that list to your name list and figure a way to constantly do follow up so you can get some consumers out of that list.
Thirdly, give a good impression of yourself and leave a lasting one of yourself. If you communicate well, and let the community or group you have visited know who you are, it becomes easier to even come after you after the event.
Because of the misunderstanding of the network industry, there is the tendency to be clandestine, secretive and hide your true identity. This way, you place yourself on a time bomb! And breed mistrust in some clients. Flow in good conversation, and leave the people with a reason for them to come chasing you even when you are done. The TIENS products themselves are good in every way and will not disappoint, so you have nothing to fear.
